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Video Marketing – Is DIY Video Good Enough?

So, you’ve heard that video is essential for online presence these days, you have an upcoming event or product you want to show off to customers, one of your execs has a speaking engagement you want to showcase, you’re thinking about buying some equipment and shooting the video yourself? Maybe …

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The Power Of Website Videos & Explainer Videos

The simplest way to begin to use explainer videos as a marketing tool is to literally explain your services, products or organisation directly to your clients, customers or staff on video. A simple ‘talking heads’ promotional or presentation video, if scripted, filmed, lit and edited well, offers you a chance …

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Canon Pixma video: Bringing colour to life by Dentsu London

Besides the beauty of what the folks are getting up to in this video, it also show the serious amount of work – detailed work – that goes into great filmmaking. Additionally I like the direction that advertising is going (on occasion as in this one) i.e. providing beauty or …

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The Case for Using Video for Adult Learning and Development

If, like us, you like watching video, you’ll get some ideas about why video works so well for learning and development from Salman Khan’s March 2011 TED talk called ‘Let’s use video to reinvent education’. Salman is the founder of the wonderful Khan Academy. Then it’s thanks again to Cisco …