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Professional Audio Matters In Video

Here at filmstretch we are often called in (a bit late in the day) to try to save marketing video that has been filmed with poor quality lighting, camera work or sound. The hardest thing to correct is audio, and it detracts most from people understanding and continuing to watch …

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Explainer videos that work for your business

I’m sure you are aware that video sells online, and most competitive businesses use explainer videos now. But what kind of video do you need? And what should your overall strategy for video content be? Here are some key things to think through to work out the best video for …

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Join The 24% – Include Video In Your Marketing

There are some persuasive stats about web video keeping brands ahead: 70% of marketing professionals report that video converts better than any other marketing medium. Internet users have been measured spending 88% more time on websites that have video. Using the word video in the subject line of a promotional …

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Video Optimisation & SEO Basics

YouTube has a massive audience, but your videos will only get views if they are optimised so people can find them… The bare basics of optimisation Fill in YouTube’s basic info fields with a relevant video title, description and tags – don’t be shy, the more words the better. Choose …

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Video Marketing – Is DIY Video Good Enough?

So, you’ve heard that video is essential for online presence these days, you have an upcoming event or product you want to show off to customers, one of your execs has a speaking engagement you want to showcase, you’re thinking about buying some equipment and shooting the video yourself? Maybe …

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The Power Of Website Videos & Explainer Videos

The simplest way to begin to use explainer videos as a marketing tool is to literally explain your services, products or organisation directly to your clients, customers or staff on video. A simple ‘talking heads’ promotional or presentation video, if scripted, filmed, lit and edited well, offers you a chance …