The brief for this animation was both to explain the My School website and to dispel some of misconceptions about My School and it’s purpose.
Animation with voice over was chosen as the ideal way to present this information as it needed to get the message across succinctly and accessibly.
filmstretch designed the graphics and executed the animation with only an overview brief from ACARA, the client. Having worked for them for a number of years now they knew we could do this with a minimum of input from them and nail it straight off.
And, as with all animation, the illustration along with voice over means the viewers would be better engaged and able to take in the information and retain it.