Grow|Strategy (for whom we also filmed their launch event) needed to explain the purpose of their online business and how it would benefit users. We agreed that the best methodology was to use motion graphics with voice over so that the concepts and ideas were explained visually as well as with words. This enable better comprehension and retention by viewers.
filmstretch was commissioned to both design and execute the motion graphics and voice over so that Grow|Strategy could invest the least amount of time possible and focus on their core work and expertise.
Only one round of minor edits was required due to the thorough needs assessment and brief that we conducted.