We joined Vozz Helmets recently for the launch of their radical new helmet, and, as riders completed their test runs, trying the helmet for the first time around the track at Eastern Creek, we grabbed them to capture the impressions immediately as they pulled up. This meant they spoke freely and authentically while the experience was totally fresh in their minds.

As with all forms of testimonial style videos the authenticity comes through and is trustworthy due to its not being ‘push’ type sales content (an immediate turn off for viewers these days).

The backdrop being the Eastern Creek race track was also very effective being so in context for the product.