Quality employee training video is great for your business. Video based learning backs up and reinforces training programs…
Facebook Video Ads – Great News For Your Business
Video provides a resonant brand experience. Delivered via Facebook video ads now land directly with the demographic and in the location you are aiming for. That is great news for businesses. Let me explain why… Did you know that Facebook receives over 4 billion video views per day? Facebook conducted …
Video Of Conferences & Events Are High Value Digital Content For Corporates & SMEs
From the sole trader to the largest corporate getting cameras rolling when you hold an event or conference produces digital assets that are invaluable to your online reach and your public image. filmstretch regularly film events, conferences and seminars and produce video documenting these activities. This ranges from an awards …
Professional Audio Matters In Video
Here at filmstretch we are often called in (a bit late in the day) to try to save marketing video that has been filmed with poor quality lighting, camera work or sound. The hardest thing to correct is audio, and it detracts most from people understanding and continuing to watch …
Video Optimisation & SEO Basics
YouTube has a massive audience, but your videos will only get views if they are optimised so people can find them… The bare basics of optimisation Fill in YouTube’s basic info fields with a relevant video title, description and tags – don’t be shy, the more words the better. Choose …
Video Marketing – Is DIY Video Good Enough?
So, you’ve heard that video is essential for online presence these days, you have an upcoming event or product you want to show off to customers, one of your execs has a speaking engagement you want to showcase, you’re thinking about buying some equipment and shooting the video yourself? Maybe …
5 reasons a video works
A 5 minute video filmstretch recently produced has hurled itself to the top of my favourites list. I thought it would be useful to dig into the top 5 reasons that’s the case. But first, the video: Here’s the list: Big idea content – I’m a big fan of TED …
Amazing amaysim videos
We went along to amaysim’s 3rd birthday party last week to assist them in celebrating how far they’ve come in such a short amount of time. A grand time was had… as you can see from the very silly photos.. and we thought we’d take this opportunity to share …
Canon Pixma video: Bringing colour to life by Dentsu London
Besides the beauty of what the folks are getting up to in this video, it also show the serious amount of work – detailed work – that goes into great filmmaking. Additionally I like the direction that advertising is going (on occasion as in this one) i.e. providing beauty or …
Kevin Allocca of YouTube on Why Videos Go Viral
Very useful ideas, by one of the best informed people on the topic, of why some videos go viral. Well worth spending 7 minutes watching Kevin Alocca’s TED talk. Kevin is the Trends Manager at YouTube and is one of the few people on this earth who professionally watches YouTube …
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