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Canon Pixma video: Bringing colour to life by Dentsu London

Besides the beauty of what the folks are getting up to in this video, it also show the serious amount of work – detailed work – that goes into great filmmaking. Additionally I like the direction that advertising is going (on occasion as in this one) i.e. providing beauty or …

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Travel Alberta Canada does it again using video production

Some businesses SOOO lend themselves to videos for promotion; tourism and zoos being two that come to mind. Here’s a gorgeous example of Travel Alberta Canada that runs a highly watched branded YouTube Channel. What aspects of your business lend themselves to telling a visually rich story using video production? …

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Kevin Allocca of YouTube on Why Videos Go Viral

Very useful ideas, by one of the best informed people on the topic, of why some videos go viral. Well worth spending 7 minutes watching Kevin Alocca’s TED talk. Kevin is the Trends Manager at YouTube and is one of the few people on this earth who professionally watches YouTube …

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3 key areas to cover for successful online video for business

1. ENGAGING CONTENT Great distribution with crappy video content is one of the costliest mistakes businesses make. This is because your brand and reputation are at stake. The production values of your videos need to match your brand image and values. So take care with your choice of video production …