
Let's use it to tell your story.
Documentary Options
Story of Your Company for External Audience
Stories are compelling. When a solid narrative is in place, that is well set up with a question that is answered, you will engage audiences.
It’s important to mix content i.e. include interviews, illustrative footage with voice over, or montages.
As long as the information is interesting to the audience (i.e. not focused on sales) you can create a story worth telling.
Story of Your Company for Internal Audience
The information you may need or want to relay to your internal audience is quite likely to be different from what will suit your external audience.
For example you may want to cover increase in size, locations, and financial growth details.
You will want to create a narrative that imparts your high level purpose to inspire your employees and get them pulling together.
Mini Documentaries
These can be used for a number of purposes. They can build brand personality and create loyalty, which was done superbly by Dove – google Dove Beauty Sketches.
They might be used for case studies to tell stories of client successes.
They might be entertaining, with plenty of humour, telling a story relevant to your brand. Humorous videos have a great social share rate.

Karen James
Founder and CEO
On Purpose Hub
Documentary case studies
Rolling your mouse over a thumbnail will reveal brief details about the project.
The Case Studies page shows all case studies and allows you to filter by your category of interest.