Marketing, Explainer, ‘How To’ Videos and Promo VIdeos
Offer useful content
This type of video are so much more effective than words to explain a product or service. In part this is because a video leads to far higher retention than wading through text. They are also much more time efficient for the viewer reading through text.
As explainer videos are often shared, in contrast to old style ‘push’ videos that offer no value to the viewer.
In short, if your product or service warrants explanation this type of video are the way to go.
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Marketing, Explainer and Promo video options
‘Why should I give my time to watch this?’ Today’s audience have little patience for old school advertising; they demand that you give them a return for the investment of their time. A story, a laugh or useful information and they are much more likely to share such content.
The faceless brand is also losing favour; consumers want a brand to have a personality so that they gain a sense of connection to a brand. This also means they become advocates for the brand (think Apple). This is beautifully achieved by telling stories.
Explainer and How To
Explainer videos have a high rate of cut-through. They are proven way to get high viewership as they are so effective compared to text. In fact today’s viewer is unlikely to wade through text at all. Increase viewer retention rates and up the likelihood of social sharing.
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Marketing, Explainer and Promo Video Case Studies
Here are our latest Marketing and Promo Video Case Studies.
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