PAAL Kit Homes wanted to capture on video the perspective of their owner builders, along with sequences showing what their new build houses look like. This documentary footage of a couple who are enthusiastic owner-builders provides priceless branded content for PAAL. A great example of an effective, informative marketing video – with the authenticity of people who have self-built a Paal kit home – as opposed to an advertising style video delivered by Paal itself.

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